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SoulMate!, the new music magazine.

Target Audience Readers: SoulMate! is a new music magazine for teenage girls aged from 16 to 20. It's not aimed at a particular kind of girl and so it can be read by anybody. The music magazine is traditioanlly based around Soul/RnB genre of music and yet on occasion can stray onto other genres such as Rap or Classic Motown or Blues/Jazz, along with the mainstream rnb music of the time.

The readers of SoulMate! would be accustomed to the equal content between genders, because they live in a time where equal rights are expected. They enjoy the straightforward media content that SoulMate! displays, provides entertainment and enjoyment for mainstreamers, the more selective readers and those searching for new talent to benefit from. Additionally, the reader look forward to celebrity interviews within the magazine, as they can look to them for inspiration, confidence and as role-models. But also for someone who appreciates not only modern music but the impact that past music has had on today and how music has developed, loving the changes in beats, styles and rhythms. A SoulMate reader is fun and adventurous. They are willing to try anything and willing to experiment and try out new sounds and ideas, taking on board different perspectives and ideas. They are open minded and bright, being determined to be successful. A SoulMate! Reader ranges from slight unconfident, looking to the magazine for a confidence boost in the ambitions and opinions towards music, to confident, looking to the magazine to find new sounds and be willing to voice their own opinions. The reader takes part in a wide range of activities but has a strong passion for music. They play all kinds of instruments and looks to the magazine to explore and develop their music knowledge. However, the reader possess a strong desire to sing, maintaining not only an interest in talent shows such as the Voice but going out into the world and experiencing the thrill of taking part in live competitions and singing in front of live audiences. Most important, SoulMate is for someone who dreams big. They want the world and they are determined to get it, seeking everything they want out of life.

Styling

SoulMate! Is an A4 coloured magazine, containing mostly gossip and interviews from the soul/rnb world. It also looks back onto past music and its influences, along with recognising new sounds and movements and appreciating a new artist’s addition to the music world. It will also expand it audience through fashion, beauty, reviews and also personal and musical advice and guidance. Modelling on the cover will consist of celebrities and in the moment people in the music world, with no particular age range but based more on popularity/familiarity with the target audience. Each cover will display an ‘in the moment’ celebrity such as Joss Stone or Justin Timberlake, appealing to both genders and providing role models for both, along with talent show competitors ( such as X Factor star) being included.  The colours scheme consists of bold such as Red/Blue/Black/Purple (Orange/yellow occasionally), yet often using the colours to contrast with a white background.  The cover lines will include contemporary issues that will interest ever gender and is relevant to both current musical issues and to the genre, along with competitions and columns to encourage audience participation and free stuff to attract them.  The front cover itself will have a neat clutter look so that it is attracting, and look worth it yet not be too loud for the reader to look at, with bold and clear graphics. The pricing of the publication will be £2.50, an affordable for price, which is a little bit less than the average pricing making it more value for money.

Themes 

SoulMate will maintain the main themes within a teen music magazine such as fashion beauty health, along with celebrity news and music/film/book reviews. However not only will the magazine include that but it will also focus on upcoming artists, how they came about, with advice on becoming famous and focus in detail on some of the greatest music stars giving close analysis of their life achievements. There will be a strong focus on relationships from both a boy’s and a girl’s perspective, providing insight into the other person mind, encouraging strong relationship and strong friendships. The magazine will also feature real life issues along with different styles of rnb, creating diversity within the genre and encouraging other to look into different artists, enhancing their music knowledge.  The writers of each article will use common language so that messages can be easily conveyed and the articles can be enjoyed by all easily and creating interest.

Advertiser

The magazine adverts will range from fashion stores such as Top Shop or next but also advertise brands such as Converse, Nike.  Beauty and Health will be advertised regularly from brands such as Superdrug, The Perfume Shop and Nivea.  Adverts include affordable products for the readers of the magazine. Music will be mostly advertised though with Concert, Albums and Artists heavily endorsed.

Editorial Team

The team will be made up of a wide range of writers and designers all with experience from magazines such as Vibe and Q, also with advisors from magazines such as Soul Underground for the genre. With a mixed gender team, SoulMate can include a mix of new ideas appealing to both genders in our target audience.