SoulMate!, the new music magazine.
Target Audience Readers: SoulMate! is a new music magazine for teenage girls aged from 16 to 20. It's not aimed at a particular kind of girl and so it can be read by anybody. The music magazine is traditioanlly based around Soul/RnB genre of music and yet on occasion can stray onto other genres such as Rap or Classic Motown or Blues/Jazz, along with the mainstream rnb music of the time.
The readers of SoulMate! would be accustomed to the equal
content between genders, because they live in a time where equal rights are
expected. They enjoy the straightforward media content that SoulMate! displays,
provides entertainment and enjoyment for mainstreamers, the more selective
readers and those searching for new talent to benefit from. Additionally, the
reader look forward to celebrity interviews within the magazine, as they can
look to them for inspiration, confidence and as role-models. But also for
someone who appreciates not only modern music but the impact that past music
has had on today and how music has developed, loving the changes in beats,
styles and rhythms. A SoulMate reader is fun and adventurous. They are willing
to try anything and willing to experiment and try out new sounds and ideas,
taking on board different perspectives and ideas. They are open minded and
bright, being determined to be successful. A SoulMate! Reader ranges from
slight unconfident, looking to the magazine for a confidence boost in the
ambitions and opinions towards music, to confident, looking to the magazine to find
new sounds and be willing to voice their own opinions. The reader takes part in
a wide range of activities but has a strong passion for music. They play all
kinds of instruments and looks to the magazine to explore and develop their
music knowledge. However, the reader possess a strong desire to sing,
maintaining not only an interest in talent shows such as the Voice but going
out into the world and experiencing the thrill of taking part in live
competitions and singing in front of live audiences. Most important, SoulMate
is for someone who dreams big. They want the world and they are determined to get
it, seeking everything they want out of life.
Styling
SoulMate! Is an A4 coloured magazine, containing mostly
gossip and interviews from the soul/rnb world. It also looks back onto past
music and its influences, along with recognising new sounds and movements and appreciating
a new artist’s addition to the music world. It will also expand it audience
through fashion, beauty, reviews and also personal and musical advice and
guidance. Modelling on the cover will consist of celebrities and in the moment
people in the music world, with no particular age range but based more on
popularity/familiarity with the target audience. Each cover will display an ‘in
the moment’ celebrity such as Joss Stone or Justin Timberlake, appealing to
both genders and providing role models for both, along with talent show
competitors ( such as X Factor star) being included. The colours scheme consists of bold such as
Red/Blue/Black/Purple (Orange/yellow occasionally), yet often using the colours
to contrast with a white background. The
cover lines will include contemporary issues that will interest ever gender and
is relevant to both current musical issues and to the genre, along with
competitions and columns to encourage audience participation and free stuff to
attract them. The front cover itself
will have a neat clutter look so that it is attracting, and look worth it yet
not be too loud for the reader to look at, with bold and clear graphics. The
pricing of the publication will be £2.50, an affordable for price, which is a
little bit less than the average pricing making it more value for money.
Themes
SoulMate will maintain the main themes within a teen music
magazine such as fashion beauty health, along with celebrity news and
music/film/book reviews. However not only will the magazine include that but it
will also focus on upcoming artists, how they came about, with advice on
becoming famous and focus in detail on some of the greatest music stars giving
close analysis of their life achievements. There will be a strong focus on
relationships from both a boy’s and a girl’s perspective, providing insight
into the other person mind, encouraging strong relationship and strong
friendships. The magazine will also feature real life issues along with
different styles of rnb, creating diversity within the genre and encouraging
other to look into different artists, enhancing their music knowledge. The writers of each article will use common
language so that messages can be easily conveyed and the articles can be
enjoyed by all easily and creating interest.
Advertiser
The magazine adverts will range from fashion stores such as
Top Shop or next but also advertise brands such as Converse, Nike. Beauty and Health will be advertised
regularly from brands such as Superdrug, The Perfume Shop and Nivea. Adverts include affordable products for the
readers of the magazine. Music will be mostly advertised though with Concert,
Albums and Artists heavily endorsed.
Editorial Team
The team will be made up of a wide range of writers and
designers all with experience from magazines such as Vibe and Q, also with
advisors from magazines such as Soul Underground for the genre. With a mixed
gender team, SoulMate can include a mix of new ideas appealing to both genders
in our target audience.